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福特可能仍会出售沃尔沃并砍掉水星品牌 |
| 2008-4-25 9:00:00 |
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由于福特在美国市场的份额持续缩小——本月已经达到13%的新低。公司CEO 穆拉利正寻求进一步降低成本，现在看来已经没有什么不能舍弃的了。福特已经采取的一些旨在实现转折的措施包括在北美进一步裁员，闲置更多的工厂以及砍掉一些产品线。然而，尽管被官方坚决否决，最新报道仍声称福特也可能会出售沃尔沃并砍掉水星品牌。穆拉利在接受《华尔街日报》采访时透露，为降低成本有数个选择方案目前福特还没有采用。当被问及到出售沃尔沃的问题时穆拉利拒绝发表评论，但一位内部人士告诉记者福特CEO已经开始认真考虑出售沃尔沃并停止水星品牌。如果这一切得益实施，那么福特将只剩下两个品牌——福特和林肯，另外还持有马自达的股份。 Ford could still sell Volvo and axe Mercury As Ford’s market share in the U.S. continues to dwindle – dropping to a new low of 13% this month – its CEO Alan Mulally is looking at further ways to cut costs and right now it appears nothing is sacred. Some of the measures Ford has already confirmed will take place as part of its ongoing turnaround plan is the reduction of more jobs in North America, the idling of more plants, and the axing of some model lines. However, despite several official denials, new reports claim Ford may also sell Volvo and possibly drop Mercury altogether. During an interview with the Wall Street Journal, Mulally revealed there were several other options to reduce costs that Ford had not yet employed. When asked about the sale of Volvo, Mulally wasn’t willing to comment but an inside source told reporters the Blue Oval CEO is seriously considering selling Volvo and discontinuing the Mercury line. Such a move would leave Ford with just two brands, Ford and Lincoln, plus a controlling stake in Mazda. |
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