通用改进凯迪拉克在欧洲形象的努力由于BLS前轮驱动车型糟糕的市场表现而受挫，特别是该车目前还受到宝马3系和奔驰C级车的竞争。这就是为什么凯迪拉克准备采用通用新的后驱Alpha平台的原因。开发的通用CEO瓦格纳希望借助一款小型车来提升凯迪拉克在欧洲形象。通用官员明确表示新的Alpha小型轿车平台将在俄亥俄Lordstown工厂开发，第一辆基于该平台的凯迪拉克车型将作为2011款车型在美国上市。
Cadillac planning RWD small car for Europe
GM’s efforts to boost the image of Cadillac in Europe has been thwarted by the poor performance of the FWD only BLS, especially up against segment leaders like the RWD BMW 3-series and Mercedes-Benz C-Class. That’s why for its replacement Cadillac may switch to GM’s new RWD Alpha architecture.
CEO Rick Wagoner is keen to improve Cadillac’s image in Europe and the key to its success will be small models. Officials have confirmed the new Alpha small car platform will be developed at the Lordstown plant in Ohia, with the first Cadillac based version hitting the U.S. market by the 2011 model year.
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