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奔驰计划将新一代A级和B级车的生产转移到新兴市场国家 |
| 2007-9-12 9:04:00 |
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从销量上看,奔驰入门级的A级和比它价格略高的B级车无疑是成功的,但这两种车过低的边际利润促使戴姆勒管理层考虑将下一代车型的生产转移到发展中国家。奔驰COO Rainer Schmückle透露车厂不会放弃小型车业务,而这些车的生产很可能将转移到东欧或亚洲进行。Schmückle表示新一代车型将在2011年上市,和先前的报道相反,新车仍将采用前轮驱动。据《欧洲汽车周报》报道,奔驰希望能继续保持每年销量5-6%的增长,为了达到这一目标,管理层深知必须拓展新兴市场。然而,为了从这些市场获取利润,奔驰需要推出价格有竞争力的小型车。 Mercedes eyes emerging markets for mew A and B-Class The entry level A-Class and the slightly more expensive B-Class models have been successful for Mercedes in terms of sales but their slim profit margins have led Daimler execs to consider moving production of the next-gen versions to developing countries. Mercedes COO Rainer Schmückle revealed the carmaker won’t be giving up on the small car business and that production of these models will likely move to Eastern Europe or Asia. Schmückle commented that the new cars should arrive on the market by 2011, and contrary to previous reports will remain FWD. |





