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美国三大车厂市场占有率将很快滑落至50%以下 |
| 2007-7-10 10:22:00 |
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底特律三大车厂——通用、克莱斯勒和福特在美国市场的占有率一直50%的边缘徘徊，并且最快本月就将滑落至50%这个分水岭之下。截至六月底，三大车厂在美国国内市场的占有率仅为50.2%，低于去年同期的56%，这也是创了三大车厂历史上的新低。对三巨头而言，最大的竞争对手来自日本品牌，日系品牌上个月的占有率已经达到37.5%。据《汽车新闻》报道，由于日本车厂对最畅销的品牌继续实行大幅度折扣优惠，因此未来的市场占有率仍将继续提高，且没有变慢的迹象。现在的问题是三巨头是否对其车型增加优惠幅度以扭转销量下滑的颓势。遗憾的是，绝大多数专业人士都预计即便实行大幅优惠也只能减缓占有率下滑的速度而不会改变趋势。实际上，CNW市场研究公司总裁Art Spinella认为，三大车厂七月份占有率下滑至50%以下的可能性占70%。 Detroit 3 likely to slip below 50% of market The Detroit 3 carmakers, GM, Chrysler and Ford are teetering on the edge of 50% market share and could slip below the milestone mark by as early as this month. For the end of June, the trio commanded just 50.2% of the US domestic market, down from 56% the year before and a new all time low for the struggling carmakers. Most of the competition is coming from Japanese brands, which have moved up to a 37.5% share last month and show no sings of slowing with heavy discounting continuing on even the popular models, reports Automotive News. Now the question is whether or not the Detroit 3 should increase incentives on its own models to help turnaround flagging sales. Unfortunately, most experts agree this will have no effect except to slow it down, in fact, “the chances of it happening next month are better than 70%,” says Art Spinella, head of CNW Marketing Research. |
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