銆銆璁稿骞垮憡涓氱晫鍒嗘瀽浜哄+鍦ㄩ娴嬪箍鍛婃敮鍑烘椂閮藉ぇ澶氭暟濯掍綋鎸佽皑鎱庢佸害锛屼絾鍙湁浜掕仈缃戜緥澶栵紝杩欏苟涓嶄护浜烘劅鍒版剰澶栥
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銆銆Universal McCann鐨勯珮绾у壇鎬昏缃椾集鐗瑰皢2005骞寸編鍥藉箍鍛婃敮鍑虹殑澧為暱閫熷害璋冧綆涓4.6%锛2004骞寸編鍥藉箍鍛婃敮鍑鸿緝2003骞村闀夸簡7.4%. 缃椾集鐗归璁℃槑骞寸編鍥藉箍鍛婃敮鍑哄皢杈冧粖骞村闀5.8%銆
銆銆ZenithOptimedia 鐨勫叏鐞冮甯墽琛屽畼鍙茶拏澶篃璋冮檷浜嗕粬瀵逛粖銆佹槑浜屽勾缇庡浗骞垮憡鏀嚭鐨勯鏈熴備絾浠栭娴嬶紝2005骞翠簰鑱旂綉骞垮憡鏀嚭灏嗚緝2004骞村闀15% 锛屾槑骞寸殑澧為暱閫熷害灏嗚揪鍒22%.鍦ㄨ皥鍒扮綉缁滃獟浣撴椂锛屼粬璇达紝鍗充娇鏄瘮杈冧繚瀹堢殑骞垮憡涓讳篃寮濮嬮绻佸湴鍒╃敤瀹冦
銆銆缇庡浗鎶ヤ笟鍗忎細鐨勮┕濮嗗+鍜孧G Strategic Research 鐨勮繄灏旀柉琛ㄧず锛岀綉绔欏箍鍛婄殑鍏夊湀鏁堝簲鎻愰珮浜嗘姤绾哥殑骞垮憡鏀跺叆銆傝┕濮嗗+棰勬祴璇达紝灏界2005骞村叏鍥芥у箍鍛婃敹鍏ヤ笅婊戜簡2%锛岄浂鍞佸垎绫诲箍鍛婄瓑棰嗗煙鐨勫闀块熷害杈冩參锛屾姤绾稿箍鍛婃敮鍑鸿緝2004骞村闀夸簡3.2%锛屽師鍥犲氨鏄姤绾哥綉绔欑殑骞垮憡鏀嚭杈冧笂骞村闀夸簡29.5%銆
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